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Blind Box Odds and What a Secret Labubu Costs in Canada

By Benjamin ThomasPublished 6-min read
A grid of small sealed cardboard boxes on an off-white surface, one opened and empty, one wrapped in gold.

A single Pop Mart blind box costs $26.99 on the Canadian store (opens in a new tab). Pop Mart won’t say what the odds on the secret are, and collectors put them at 1 in 72 at best. At that ratio the average cost of landing one secret Labubu is about $1,943, and more than a third of the people who spend that much still come away without it.

Blind boxes aren’t bought to make money. The toy is the point, and the not knowing is half of why it’s fun. The math is still worth having, because the gap between the cheapest way to finish a series and the most expensive way is about $680, and the whole difference is one decision at the till.

What are the odds of pulling a secret Labubu?

Pop Mart won’t tell you. Its own set pages (opens in a new tab) say a set is 12 non-repeating blind boxes and that the chances of drawing a secret figurine vary from set to set, without giving a number for any of them. The two ratios collectors report are 1 in 72 and 1 in 144.

So the arithmetic is the same either way, and only the column you read changes. At $26.99 a box:

Boxes openedWhat you’ve spentChance at 1 in 72Chance at 1 in 144
1$26.991.4%0.7%
6$161.948%4%
12 (one sealed case)$323.8815%8%
24$647.7629%15%
72$1,943.2863%39%
144$3,886.5687%63%

Seventy-two boxes is the average per secret at the shorter ratio, and an average is not a guarantee. At 72 boxes you’re still only at about 63%, so more than a third of the people who spend $1,943 come away without one. At 1 in 144 the same $1,943 gets you to 39%.

What does a blind box cost in Canada?

$26.99 for most current series on Pop Mart’s Canadian store, before tax and shipping. Larger vinyl figures and plush lines start at $29.99, and the store’s biggest pieces run to several hundred. Canadian third-party shops and the vending kiosks in malls price at or above the online figure, and grey-market imports add customs on top.

The price hasn’t had to come down. Pop Mart’s revenue reached 37.12 billion yuan in 2025 (opens in a new tab), about $5.4 billion US, and the Labubu line alone accounted for 14.16 billion of it, close to 38% of everything the company sold.

Getting all 12 designs: the case beats the chase

Finishing a set one loose box at a time is the expensive way, and it’s how the boxes are sold.

How you buyBoxes needed, on averageCost at $26.99
A sealed case of 1212$323.88
Loose boxes until the set is doneabout 37about $1,005

The reason for the gap is duplicates. Your first box is always a design you don’t have. Your second is new 11 times out of 12. Keep going and the odds keep getting worse, until you’re holding 11 of the 12 designs and only 1 box in 12 is the one you still need. That last design takes about 12 boxes on its own, which is another $324 for a single figure.

Buying a sealed case avoids all of it. Pop Mart’s own set pages describe a set as 12 non-repeating boxes, so a case is twelve boxes and twelve designs, with no duplicate to buy your way past.

Why does one more box feel reasonable?

Because of the order things happen in. You pay first and find out after, and what’s inside was decided before you picked it up. Each box is its own separate question. Box forty is asked at the same odds as box one, and nothing you’ve already opened changes what’s in the next box.

What adds up is what you’ve spent, not your chance. It’s the same loop that keeps lottery tickets selling, and the cheapest thing you can do about it is add up the receipts partway through rather than at the end.

Is a blind box gambling?

Not under Canadian law. A blind box is sold as a toy, you always come away with an item worth roughly what you paid, and nothing requires the odds to be published. Two other places have decided the resemblance is close enough to act on. China’s market regulator told blind box sellers to show the drawing rules and the probability of each outcome before purchase, under guidelines issued on June 8, 2023 (opens in a new tab). And on February 12, 2026, Singapore’s Home Affairs minister told parliament the government had decided to introduce regulations (opens in a new tab) on the conditions under which blind boxes may be sold, to manage gambling inducement risk, with mandatory odds disclosure among the points being considered.

The usual line drawn in favour of blind boxes is that you always get something. Buy a lottery ticket and most of the time you hold a worthless piece of paper. Buy a blind box and you hold a figure worth roughly what you paid, whichever one it is. That distinction is real, and it’s most of the reason nobody in Canada has to print the ratio on the shelf.

It does leave you doing the arithmetic yourself. A draw run under Canadian contest law has to disclose its odds and document its method, which is why our own contest rules carry the odds and every draw result goes up with the numbers that produced it. Nobody has to do either for a shelf of blind boxes.

If it’s the chance you like, not the toy

For a lot of buyers the figure is secondary. The good part is the ten seconds before you know, and that part costs $26.99 every time.

Lodavo is a free Canadian app that gives you those ten seconds every Sunday and charges nothing for them. Every $25 in your savings or chequing account earns a ticket in the weekly cash draw, you could win up to $10,000, and at least $100 goes to a user every week. How the draw is kept honest is set out on the provably fair page.

Same ten seconds. The difference is that here they’re free, and you keep the $26.99.

Try a draw that costs nothing to enter

If what you like is not knowing until Sunday, you can have that without the $26.99. Download Lodavo free on the Apple App Store (opens in a new tab) or Google Play Store (opens in a new tab), connect the account you already save in, and every $25 gets you a ticket in this week’s draw.

Terms and conditions apply. No purchase necessary (alternate method of entry available). Skill-testing question required. Open to legal residents of Canada who are the age of majority. Odds depend on the number of eligible entries received. Full rules and odds at our contest rules.

Frequently asked questions

Are the odds the same in every Pop Mart series?

No, and Pop Mart says so itself: its set pages state that the chances of drawing a secret vary from set to set. Collectors most often report 1 in 72, with plenty of series at 1 in 144 or longer. Since the Canadian product pages carry no number, the ratio has to come off the packaging or the retailer.

Is it cheaper to just buy a secret from a reseller?

Usually, yes. A secret from an ordinary series changes hands on resale sites for a lot less than the roughly $1,943 an average chase costs, and you know what you're getting. The exception is the small handful of figures that became famous, where resale runs well into four digits.

Do standard blind box figures hold their value?

Mostly not. Common designs from a widely available series trade at or near what you paid, and drift down as more of them reach the secondary market. The figures that appreciate are the secrets and the limited collaborations, which is the same set that's hard to get in the first place.

Does Lodavo hold my money?

No. Your savings stay in your own bank, in the savings or chequing account you already use. Every $25 of your balance earns you a ticket in that week's cash draw.

Canada’s first prize-linked savings app

The more you save, the more chances you get to win

Lodavo is free. Keep saving in the account you already use, and earn free tickets in every weekly draw.

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