Contest Scams in Canada: How to Spot a Fake Prize Win

A message arrives saying you’ve won. Maybe it’s a text about a gift card, a comment from an account using a familiar company’s logo, or an email about a lottery in a country you’ve never visited. Before anything else, ask one question: did you enter?
That question settles most contest scams in Canada on the spot. Canadians filed 403 prize-scam reports with the Canadian Anti-Fraud Centre in 2025 and lost $5.7 million, which works out to roughly $38,000 for each of the 151 people who lost money. Real contests here follow rules you can check in about two minutes. Fakes fail those checks immediately.
Can you win a contest you never entered?
No. A random draw picks from the pool of people who entered it, so if you were never in the pool, you can’t come out of it. The Competition Bureau (opens in a new tab) says the same thing. You cannot win a contest unless you or someone acting for you submitted an entry.
That covers the large majority of what lands in Canadian inboxes. The foreign lottery you never bought a ticket for, the prize draw at a store you’ve never shopped at, the sweepstakes you were apparently entered into automatically. Nobody enters you into a draw as a favour.
The harder cases are the ones where you did enter something recently, so the message feels plausible. That’s where the rest of the checks earn their keep.
How to tell a real Canadian contest from a fake
A legitimate promotional contest in Canada carries specific things because the law requires them. Section 74.06 of the Competition Act (opens in a new tab) makes a sponsor disclose the number and approximate value of the prizes, how they’re split by region, and anything it knows that materially affects your chances. A scam has no rules page because writing one would be writing evidence.
| What you check | A real Canadian contest | A prize scam |
|---|---|---|
| Your entry | You entered, and you remember doing it | Arrives out of nowhere, or names a draw you never joined |
| Cost to collect | Nothing at all | An advance fee, a tax, a customs charge, or shipping |
| The rules | Published, with the sponsor’s legal name and address | Missing, or a page that only collects your details |
| Payment method | You never pay | Gift cards, prepaid cards, wire transfer, or crypto |
| Who contacts you | The sponsor’s own site or verified account | A lookalike handle, a personal email, an unknown number |
Find the rules before you reply
Every real contest has an official rules document, and it’s public. It names the company running the contest, when the contest opened and closes, how winners are picked, how many prizes there are and what they’re worth, and the free way to enter. Ours sit at lodavo.ca/contest-rules, and every serious sponsor publishes an equivalent.
Search the sponsor’s own website for it rather than clicking the link in the message. If no rules exist anywhere except in the message you were sent, you have your answer.
Look for the free entry route
Canadian law makes a pay-to-play game of chance an illegal lottery, so nearly every promotional contest here builds in a way to enter without spending anything. That’s the “no purchase necessary” line you’ve read a thousand times. We cover how those routes work in our guide to free contests in Canada.
Its absence is meaningful. A promotion with no free entry method is either badly run or not a real promotion.
Expect a skill-testing question
Canadian winners are usually asked to solve a short arithmetic problem before a prize is released, because the Criminal Code takes a hard line on giving away property by pure chance. A genuine sponsor makes you answer it. A scammer has no reason to bother, since the point is to collect money rather than award anything. The full story sits in our piece on why Canada makes you do math.
Why a real prize never costs anything to collect
In Canada, a fee to release a prize settles the question on its own. You don’t have to weigh it against anything else. Two separate things mean no legitimate contest here would ever ask.
The first is tax. The Canada Revenue Agency treats a prize won by chance as a windfall rather than income, so lottery and contest winnings aren’t taxable here. There’s no tax to prepay, which means “we need the tax before we can release your winnings” describes something that doesn’t exist in Canadian law. That line is imported almost word for word from American scam scripts, where prizes are taxed.
The second is criminal. Section 53 of the Competition Act (opens in a new tab) makes it an offence to send someone a notice giving the impression they’ve won a prize while asking them to pay money or incur a cost to get it. On summary conviction that carries a fine of up to $200,000 and up to a year in prison; on indictment, up to 14 years. A Canadian company with a marketing budget and a legal department does not do this.
So the shape of the ask matters more than the amount. A $30 “processing charge” on a $50,000 prize sounds trivial, which is the design. Once you send it, a second charge appears.
What prize scams cost Canadians
Prize fraud is not the most common scam in Canada, and that’s part of why it works. It comes up rarely, so fewer people have heard the script. The Canadian Anti-Fraud Centre’s 2025 figures (opens in a new tab) put it tenth by dollars lost.
| Prize scams, 2025 | Figure |
|---|---|
| Reports to the Canadian Anti-Fraud Centre | 403 |
| People who lost money | 151 |
| Total reported losses | $5.7 million |
| Average loss per person | About $38,000 |
Look at the per-person number. Roughly $38,000 each is far more than a single $30 fee, so these losses are not one payment and an embarrassed retreat. They follow the pattern the Anti-Fraud Centre describes (opens in a new tab), where one payment leads to another and the story keeps growing to explain the next one.
For scale, Canadians reported more than $704 million lost to fraud of all kinds in 2025, across over 112,000 reports. That is the highest annual total on record, and the centre’s longstanding estimate is that only 5% to 10% of fraud gets reported at all, so treat every figure here as a floor.
The tells in the message itself
Once you know a message is unsolicited, the details usually confirm it quickly.
The payment method gives it away fastest
The Anti-Fraud Centre reports that prize scammers ask for money by wire transfer, prepaid cards, or gift cards (opens in a new tab). All three work the same way for them. Once the money is sent, it can’t be traced and it can’t be pulled back. No real company collects anything that way, and a request for gift-card numbers ends the conversation on its own.
The account is almost right
Impersonation is the modern version of this. A page copies a real retailer’s name and logo, changes one character in the handle, and comments on the real company’s posts offering a prize. Check whether the account is verified, when it was created, and how many posts it has. Then go to the company’s actual website and see whether the contest exists there at all.
You’re being rushed
Scam messages carry a deadline measured in hours and a request to keep the win quiet until it’s processed. Both exist to stop you doing exactly what this article describes. A real sponsor gives you days or weeks to respond and has no interest in secrecy, because publicising winners is the whole point of running a contest.
The prize doesn’t match the entry
A dollar-store raffle doesn’t award a Tesla. When the prize is wildly bigger than the promotion it supposedly came from, that gap is the bait.
What to do if you already sent money
Being caught by one of these is not a character flaw, and the people who lose the most are not careless. Act quickly, in this order.
- Stop sending. Any follow-up request, including one framed as the money needed to release the first payment, is the same scam continuing.
- Call your bank right away. Wire transfers and e-Transfers can sometimes be recalled if you catch them within hours. Gift cards rarely can, but call the card issuer anyway and keep the receipts and card numbers.
- Report it to the Canadian Anti-Fraud Centre (opens in a new tab). Online or at 1-888-495-8501. Report it whether or not you lost money.
- Report it to your local police. This gives you a file number, which any bank or insurance claim will ask for.
- Expect a second approach. Recovery scams target people who already lost money and offer to get it back for a fee. Canadians lost tens of millions to that variant in 2025 alone.
Change any password you shared, and watch your accounts if you handed over banking details.
What a real free draw looks like
We run a weekly contest, so it’s fair to ask how ours would survive the checks above. Lodavo is free, there’s nothing to buy, and there’s no fee at any point, including when you win. The official rules name the company, the prizes and the odds. Winners answer a skill-testing question, and the winning numbers are published every week for anyone to check.
What a scam imitates badly is the good part: a real chance at cash, on a schedule, for nothing. Money you keep saved earns you tickets, so a week where you managed to put a bit aside is also a week you’re in the draw for up to $10,000. Saving on its own is slow and rarely feels like much. Having something to check on Sunday changes that.
Before you reply to the next scam message
The checks are quick and they hold up. Did I enter this? Do published rules exist somewhere other than this message? Is anyone asking me for money? You want yes, yes, and no. Any other combination, and you can close the message without a second thought.
If you’d rather have a contest running in the background that never asks you for anything, download Lodavo free on the Apple App Store (opens in a new tab) or Google Play Store (opens in a new tab) and start earning tickets for the weekly draw.
Terms and conditions apply. No purchase necessary (alternate method of entry available). Skill-testing question required. Open to legal residents of Canada who are the age of majority. Odds depend on the number of eligible entries received. Full rules and odds at our contest rules.